Ola will now be making profit on its every ride after taking into account expenses such as driver incentives and customer discounts in the home ground. The firm will be becoming ENTR (effective net take rate) positive. ENTR is an important metric for ride-hailing companies. Take rate is the commission charged by companies from their drivers and ENTR is the tax rate after removing costs such as discounts per ride. The firm is aiming to be profitable this year.